The food and hospitality industry in the United Kingdom is filled with opportunities for entrepreneurs who want to invest in established brands. Among the most recognisable names in casual dining is Yo! Sushi, known for its colourful conveyor belt, bold branding, and Japanese-inspired menu. Since its launch, the chain has become a popular choice for diners who enjoy fast service combined with fresh flavours. For investors, opening a Yo! Sushi franchise provides the chance to step into the market with the support of a trusted brand. To make the right decision, however, it is important to look at what it actually costs to get started.
Initial Costs
The cost of starting a Yo! Sushi franchise depends on the type of outlet chosen and its location. A full-scale restaurant requires a much larger investment compared to a small kiosk model. On average, the total investment for a restaurant generally ranges between £250,000 and £500,000. This includes the franchise fee, restaurant design and fit-out, specialist kitchen equipment, furniture, signage, and the costs of securing premises. The wide range reflects differences in property prices across the UK, as well as the size of the restaurant and the complexity of the build.
For those who want to start on a smaller scale, Yo! Sushi also offers kiosk opportunities. These are designed for high-footfall areas such as train stations, shopping centres, and food courts. A kiosk requires far less space and equipment, which brings the total investment down significantly. The cost of setting up a kiosk is usually around £15,000 to £35,000, making it a more accessible entry point for people who want to test the waters with a lower level of financial risk.
Ongoing Fees
Beyond the initial investment, franchisees need to account for ongoing costs. These include royalties, which are charged as a percentage of turnover, and marketing contributions, which go towards national advertising campaigns and brand promotion. Such fees are standard across the franchise industry and ensure that each outlet benefits from the franchisor’s continued support and the overall strength of the brand.
Franchisees are also responsible for the day-to-day expenses of running their outlet. This means covering staff wages, utility bills, insurance, stock purchases, and maintenance. All ingredients and supplies must be sourced through approved channels to maintain the quality and consistency that Yo! Sushi customers expect.
Working Capital
Even after the doors open, a new franchise needs time to establish itself. Building a customer base does not happen overnight, so having sufficient working capital is essential. This ensures that wages, rent, and operational expenses can be paid while the business grows. For larger restaurants, the amount of working capital required will be considerably higher than for a kiosk, but in both cases, careful planning is crucial to avoid financial strain in the early months.
Additional Considerations
When deciding to invest in a Yo! Sushi franchise entrepreneurs should keep in mind that the brand has strict guidelines for design, menu, and customer service. These standards help create a consistent customer experience but also limit how much flexibility a franchisee has in running the business. The location of the outlet is another key factor. High-traffic sites can lead to better sales but usually come with higher rental costs and operating expenses. Other financial responsibilities such as licensing, health and safety compliance, and local business rates must also be factored into the overall picture.
Summary
A Yo! Sushi franchise offers entrepreneurs in the UK a chance to join one of the country’s most distinctive and popular casual dining brands. The cost of investment depends largely on the type of outlet. A full restaurant generally ranges between £250,000 and £500,000, while a small kiosk requires a much lower investment of around £15,000 to £35,000. In addition to the startup costs, franchisees must plan for ongoing fees, daily running expenses, and sufficient working capital to support the business through its early stages. For those who can meet these financial requirements and are prepared to manage the demands of a busy hospitality business, a Yo! Sushi franchise can be a rewarding opportunity within the competitive UK dining market.