If you’re considering investing in a food business with a strong brand in the UK, itsu might immediately come to mind. Known for its healthy Asian-inspired fast-casual restaurants offering sushi, noodle bowls and salads, the brand has built considerable recognition. A key question for many entrepreneurs is: does itsu offer franchise opportunities in the UK? The answer is yes — itsu does offer franchise opportunities in the UK.
About Itsu
itsu was founded in London and has developed a reputation for clean, on-the-go dining with menu choices that emphasise freshness and convenience. The brand operates a network of restaurants across the UK and has built a broader business that spans retail products as well as the dine-in and takeaway segment. The combination of its brand identity, target market of health-conscious consumers and streamlined operational model makes itu an attractive proposition for partners who want to align with a known concept rather than inventing one from scratch.
Franchise Opportunities in the UK
itsu’s franchise model is active in the UK market. The brand has announced, and brought to life, franchise sites in partnership with experienced operators. For instance, itu opened its first franchise restaurant in Reading and a second one in Leicester through franchise partner groups. The company openly welcomes enquiries from experienced franchise operators who can replicate its customer experience, uphold brand standards and help drive expansion. The brand’s growth strategy includes substantial new site targets and itsu is looking for partners to help accelerate that expansion.
Franchisees benefit from the backing of the brand: site selection support, store design and build guidance, operational training, menu standards and marketing support are part of the package. Because itsu already has a tested model and a loyal customer base, new franchise sites can leverage that brand recognition rather than starting from zero. For investors who want to join the fast-casual healthy eating trend, itsu presents an opportunity to do so under an established name.
What It Means to Be a Franchisee
Becoming an itsu franchisee means aligning with a brand whose identity and systems are already established. You would be responsible for managing day-to-day operations of the restaurant: staffing, service standards, local marketing, supply chain adherence and ensuring the guest experience matches the itsu brand. At the same time, you receive the benefit of a recognised name, brand support, training and the systems that come with being part of that network.
As with any franchise, success depends on choosing the right location, managing the business effectively and engaging with your local customer base. Because itsu emphasises convenience, fresh food and healthy dining, it appeals to a demographic that is increasingly important in today’s UK food market. If you share the brand’s commitment to quality, operational excellence and growth mindset, the itsu franchise route could be a solid fit.
Conclusion
In conclusion, itsu does offer franchise opportunities in the UK, making it a viable option for those looking to invest in a fast-casual dining brand with healthy credentials and strong recognition. For entrepreneurs who are ready to manage a restaurant operation and align with a brand whose systems and market presence are in place, the itsu franchise route offers a pathway into the market. However, as with any investment, it is wise to fully understand the commitments, evaluate the site potential, and ensure your goals and capabilities align with what the brand expects from its franchise partners.